I work with companies, institutions and creators to define their audience, sharpen their message, and choose the platforms and campaigns that deliver results. I offer 1:1 consulting, ready-to-use strategies and deliverables, and team training.
"I can just do all of this with AI."
I know what you're thinking. AI is a brilliant tool, and I use it every day. But it gives you exactly what you ask for, not what you need. The difference is expertise: knowing the right question, the right direction and the right prompt, then having the human judgment to know what's actually good. That's what I bring, and what I train your team to do.
I've worked with Qatar Museums, Department of Health Abu Dhabi, 421 Arts Campus, Medlabs, Savvy Academy, GOSU Academy, Babil Games, mega and micro content creators, agencies, and many more.
Posting more, boosting more, trying every new platform, and still not seeing results? It usually isn't the effort. It's the direction.
Your message isn't reaching the right people, or it isn't speaking to them.
Without goals and tracking, the budget goes on guesswork.
If you aren't clear, customers pick whoever is cheapest.
Every channel says something different, and trust leaks away.
A clear strategy makes every effort and every budget work harder. You know who to talk to, what to say, where to say it, and how to measure it.
Spend less on guessing. Spend more on what works.
Start with a free callMarketing works in every industry. Boring brands don't exist, unclear ones do. We can work through consulting sessions, a project with clear deliverables, or training for your team.
Deliverable: marketing strategy and roadmap
Deliverable: brand strategy, logo and brand guidelines
Deliverable: communication strategy and messaging guide
Deliverable: campaign plan and monthly content calendar
Example: sowt.com, which I managed as a project
Deliverable: business strategy, proposals and sales toolkit
Deliverable: a finished company profile, pitch deck, proposal or creative guidelines
Deliverable: personal brand strategy and content plan
Deliverable: research report with recommendations
Online or in person, in Arabic or English, built around your team's real cases
I don't hold the pen. I hold the brief, the iterations and the direction. I led the creative direction with designers and production teams, from first idea to final file. This is a sample, and there are many others.
Answer a few short questions about your industry, goal and budget.
30 free minutes. You talk, I take notes.
A tailored proposal lands in your inbox: consulting, a project with deliverables, or a workshop for your team.
We lock the scope, I send the invoice, and the fun part begins.
Podcasts, museums, health and games. Different worlds, same question: how do we make people care?
A conversation series on Qatar's modern cultural development, with guests from art, architecture and museums.
An Arabic public-health podcast for Abu Dhabi Public Health Centre, part of the Department of Health Abu Dhabi.
A podcast for 421 Arts Campus in Mina Zayed, a platform for emerging artists and designers in the UAE.
A health podcast for Medlabs, built on the line "because health starts with awareness".
An Arabic strategy game and one of Babil's biggest titles. I led marketing, PR, community and creator campaigns.
A strategy game launched globally on iOS and Android. I led the launch marketing and media outreach.
Level Up Online Mentorship Program, by GOSU Academy for Savvy Academy (Savvy Games Group).
Trainings for media and institutional clients. Names stay confidential, the lessons don't.
WN Conference, Istanbul.
Advisory work for clients across the region (confidential).
I like clear strategy, bold ideas, and numbers that prove the idea worked.
I'm a marketing, branding and business growth strategist with 12+ years across digital media, podcasting and gaming in the MENA region. I build marketing and brand strategies, lead the creative direction of marketing assets, branding, company profiles, proposals and pitch decks, grow personal brands, and turn business goals into campaigns with measurable results.
I use neuromarketing and applied neuroscience to understand consumer behavior: how people pay attention, how they decide, and why they remember one brand over another. My background is in research: I started in market research and analysis at Ipsos and ProCapita, and every strategy I build runs on data. I analyze what worked, dig into why something didn't, then test, iterate and track performance.
I use AI the same way. I don't just ask it to "write a post". I guide it with precise prompts built on consumer behavior and psychology: what grabs this audience's attention, what drives their decision, and what makes them remember. AI speeds up the work. Expertise points it in the right direction. That's exactly what I train teams to do.
I'm PMP® certified, I'm completing an MSc in Applied Neuroscience at King's College London, and I hold a BBA in Marketing from the American University of Beirut. I work in Arabic and English.
"Working with Diala is truly a creative joy. We've worked together on several projects that include branding, social media designs, and presentations as well."
"What I love most about working with Diala is how collaborative and open she is. Thoughtful, driven, and always ready to build on ideas, never dismisses them. She's one of the most grounded and supportive professionals I've worked with. Her ability to craft stories that resonate, while managing projects with clarity and confidence, makes her an invaluable partner on any team."
FREEThe marketing basics that make AI actually work for your brand. 8 pages, a 10-minute read.
No need to jump on a call. Choose what suits you:
I'm an independent marketing consultant. You get the strategy and creative direction you'd expect from a digital marketing or creative agency, but you work with me directly, and I lead the creative direction with designers and production teams when the project needs it.
Yes. I lead the content and creative direction for company profiles, pitch decks, proposals and brand guidelines, through to the final file.
Yes, with leaders, founders, experts and creators: positioning, message, LinkedIn and a content plan to grow your presence.
Amman, Jordan. I work with clients across Jordan, the Gulf, the wider MENA region and beyond, online or in person.
Yes. Every business has an audience, a message and a channel, so marketing applies everywhere. Even "boring" industries. Especially "boring" industries.
Consulting: we think together and your team runs with it. Project: I hand you the finished thing, such as a strategy, a brand guide or a campaign plan, ready to use.
The first call is free. After it, you get a clear proposal with scope and cost. No surprises, no hidden fees, no fine print in size 6 font.
I send an invoice once we agree on the work, and you pay by bank transfer.
Mostly online, so your city doesn't matter. Workshops can happen in person in Amman or across the region. I bring the energy, you bring the coffee.
